Background: The genus Ipomoea consists of many climbing herbs and weeds belonging to the family Convolvulceae which are distributed all over India and are extensively important in Ayurvedic, Unani, and Siddha medicine. Objectives: Looking into its above important activity the present research studies were carried out to investigate the Ipomoea reniformis Choisy ethnomedicinal plant for its quality, purity, and identification with the help of Pharmacognostic, Physicochemical, and Phytochemicals evaluation. Materials and Methods: The selected and authenticated medicinally important plant I. reniformis is belonging to the family Convolvulceae with the help of Pharmacognostic and Physicochemical characterization of powder and Phytochemicals evaluation of various extracts for its quality, purity, and identification. Results: Macroscopic studies of the plant part’s color, odor, size, taste, and arrangement of leaves, Petiole, and stem of I. reniformis were observed. Microscopy of leaves, petiole, and stem of the I. reniformis plant confirmed the presence of several significant sections. Physiochemical parameters such as % moisture content, % total solid content, total Ash values, water and alcohol soluble ash, acid-insoluble ash, and Sulfated ash values (% w/w) are 1.15±0.02, 98.85±0.04, 4.91±0.14, 3.28±0.27, 4.02±0.22, 0.93±0.37, 1.31±0.35 respectively. Ethanol and methanol produced high extractive yields of 11.06% and 9.86% respectively. Phytochemical evaluation of the various herbal extracts found many significant phytochemical constituents in ethanol and methanol extracts. Conclusion: Pharmacognostic, physiochemical, and phytochemical studies were carried out for the identification and authentication of I. reniformis Choisy, and these studies will help in the differentiation of the medicinal plants from its various species.
